Professional Practice Concepts: a Bodytherapist's Guide to Success

It is an extremely exciting fact that massage therapy has been experiencing a substantial rise in public awareness and growth. New opportunities abound for the individuals who desire to open a new massage therapy practice and for those who have already established their own businesses. New therapists entering professional practice need to obtain the business and practical skills vital in launching a successful business. Practicing therapists must incorporate strategies which will help stabilize their businesses, yet expand their businesses in light of the new competition penetrating the existing market.... Professional Practice Concepts provides a business approach to massage therapy deeply entrenched in professional orientation. The participant will gain not only basic business tools, but will be able to develop them into strategies and action plans which can be incorporated into their practice the following day. --- excerpts from book's back cover