Personal and psychological factors-does it impact the choice of advertising medium?(Report): An article from: Journal of Social Sciences

This digital document is an article from Journal of Social Sciences, published by Science Publications on April 1, 2009. The length of the article is 5147 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: Key words: Personal factors (age and gender), psychology factors (status and personality), advertising, consumer behavior

Citation Details
Title: Personal and psychological factors-does it impact the choice of advertising medium?(Report)
Author: Izian Idris
Publication:Journal of Social Sciences (Magazine/Journal)
Date: April 1, 2009
Publisher: Science Publications
Volume: 5 Issue: 2 Page: 104(8)

Article Type: Report

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