Idea Generation Tool: From Pain to Gain

Think like your customers. List the hurdles they face. Brainstorm how you’ll solve them.

A key to innovation is to understand your customers’ pain points and solve them creatively to create new opportunities for your organization. Your customers have a number of extremely important issues that get in the way of running their lives smoothly. Each of these represents fertile business opportunities. This 6-page tool will make you think like customers, list the hurdles they face, and brainstorm how you’ll solve them.

This Tool Contains:

A customizable worksheet (in PDF format) that you can customize and use for your sessions. It also comes with complete and comprehensive facilitation guidelines including:

• Suggested audience
• What you need to set-up prior to the session
• A detailed explanation of how the exercise should be run
• Suggested materials
• Recommended timing