Idea Generation Tool: Concept Builder

Build out raw ideas into stronger concepts that better articulate the business case.

With so little time, money, and resources available, how do you know which ideas in your pipeline are worth pursuing? How can you quickly gain greater detail or input on an idea with little or no investment? Use this tool to cap off an ideation session where many ideas have been generated and it’s necessary to focus teams by choosing a few ideas to pursue further. This 4-page tool helps teams to take ideas that might still be rough or vague, and build them into stronger, more robust ideas to better determine their initial viability.

This Tool Contains:

A customizable worksheet (in PDF format) that you can customize and use for your sessions. It also comes with complete and comprehensive facilitation guidelines including:

• Suggested audience
• What you need to set-up prior to the session
• A detailed explanation of how the exercise should be run
• Suggested materials
• Recommended timing