New rules for a new game: for its Wii Fit launch, Nintendo worked with a Canadian agency to reach a key but unusual demographic.(case in point)(APEX Public ... An article from: Communication World

This digital document is an article from Communication World, published by International Association of Business Communicators on January 1, 2010. The length of the article is 1170 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: New rules for a new game: for its Wii Fit launch, Nintendo worked with a Canadian agency to reach a key but unusual demographic.(case in point)(APEX Public Relations)
Author: Linda Andross
Publication:Communication World (Magazine/Journal)
Date: January 1, 2010
Publisher: International Association of Business Communicators
Volume: 27 Issue: 1 Page: 42(2)

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