Banks purchasing naming rights at sports stadiums and other facilities is an example of how financial institutions can leverage partnerships with ... An article from: ABA Bank Marketing
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This digital document is an article from ABA Bank Marketing, published by Bank Marketing Assn. on January 1, 2010. The length of the article is 3326 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
Citation Details Title: Banks purchasing naming rights at sports stadiums and other facilities is an example of how financial institutions can leverage partnerships with community businesses for mutual advantage.(Brand Recognition) Author: Richard Bier Publication:ABA Bank Marketing (Magazine/Journal) Date: January 1, 2010 Publisher: Bank Marketing Assn. Volume: 42 Issue: 1 Page: 38(7)