Patterns in the implementation of corporate responses to chronic problem products.: An article from: Journal of Managerial Issues
Book Details
Author(s)di Benedetto, C. Anthony
ISBN / ASINB003ALKS12
ISBN-13978B003ALKS16
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Description
This digital document is an article from Journal of Managerial Issues, published by Pittsburg State University - Department of Economics on December 22, 2009. The length of the article is 7891 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.
From the author: This study investigates the issue of managing chronic problem products: products with long-standing, vexing problems. If not properly contained, chronic problems can lead to sales erosion and declining consumer image of the firms and industries involved. This study analyzes patterns of implementation in chronic problem situations and corporate responses to these situations, examining the role of strategic orientation in the determination of the outcomes. Several case histories of chronic problem products were examined. In the most successful cases, the firms used a strategy that combined product modifications with communications efforts aimed at repositioning the product or re-educating the consumer. A concluding section discusses implications for practicing managers.
Citation Details
Title: Patterns in the implementation of corporate responses to chronic problem products.
Author: C. Anthony di Benedetto
Publication:Journal of Managerial Issues (Magazine/Journal)
Date: December 22, 2009
Publisher: Pittsburg State University - Department of Economics
Volume: 21 Issue: 4 Page: 478(21)
Distributed by Gale, a part of Cengage Learning
From the author: This study investigates the issue of managing chronic problem products: products with long-standing, vexing problems. If not properly contained, chronic problems can lead to sales erosion and declining consumer image of the firms and industries involved. This study analyzes patterns of implementation in chronic problem situations and corporate responses to these situations, examining the role of strategic orientation in the determination of the outcomes. Several case histories of chronic problem products were examined. In the most successful cases, the firms used a strategy that combined product modifications with communications efforts aimed at repositioning the product or re-educating the consumer. A concluding section discusses implications for practicing managers.
Citation Details
Title: Patterns in the implementation of corporate responses to chronic problem products.
Author: C. Anthony di Benedetto
Publication:Journal of Managerial Issues (Magazine/Journal)
Date: December 22, 2009
Publisher: Pittsburg State University - Department of Economics
Volume: 21 Issue: 4 Page: 478(21)
Distributed by Gale, a part of Cengage Learning
