Netpop | Nations: The Great Social Wall of China

Netpop | Nations: “The Great Social Wall of China” uncovers the demographics and usage behaviors of Chinese netizens, including participation in social media and its influence on purchase decisions.

The report includes:

• Demographic profile of China and U.S. broadband users
• Internet penetration in China by geography
• Device of choice for Internet access
• Online activities and daily usage hours
• Social media usage and motivations
• Online sources for product research and raising awareness of new brands
• Preferred shopping website features
• Conclusions, implications and opportunities