The Corporate Blogging Book [Updated Edition With a New Preface]

An updated edition of the original and definitive book about corporate blogging, published by Penguin Portfolio. Debbie's book, first released in 2006, is a classic. Kirkus Reports called it "smart, witty and accessible." It's the how-to bible on corporate and business blogging recommended by best-selling author David Meerman Scott (The New Rules of Marketing and PR). Debbie deconstructs the myth surrounding company blogs (they are boring and pointless) and shows you how to write a compelling blog that will, ultimately, increase sales.

Despite the buzz surrounding Facebook and Twitter, a blog remains the hub of social media marketing. This updated edition explains step-by-step how to start a test blog and sell it to management, 13 ways you can use a blog as a marketing strategy, and everything non-geeks need to know about blogging tools and technology.

- A new preface explains why corporate blogging is not a passing fad: in fact, it’s the home base of an effective social media strategy

- A new section on Twitter explains how it complements, but doesn't replace, a blog

- A revised section clarifies the ROI of blogging

- Updated lists of best-practice corporate, CEO and small business blogs

- Updated bonus resources including the latest Social Media Policies and Guidelines

The Corporate Blogging Book (Updated Edition With a New Preface) is your up-to-date, indispensable guide to creating a compelling company or organizational blog. One that will attract customers and search engines alike, as well as meet business goals.