Business Strategy: The Canadian Mobile Payments Ecosystem
Book Details
Author(s)Robert Burbach
PublisherIDC
ISBN / ASINB003CF4VNW
ISBN-13978B003CF4VN7
MarketplaceIndia 🇮🇳
Description
This IDC Financial Insights report examines the attitudes and behaviour of possible participants in the ecosystem to the introduction of mobile payments into the Canadian marketplace.
"The ultimate success of mobile payments in Canada depends on all the market participants in the ecosystem collaborating together. While each participant potentially holds a veto over success, none can achieve mobile payments success on its own." — Rob Burbach, senior analyst, Financial Insights and Buyer Behaviour Practice.
