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This IDC study provides an overview of the mobile augmented reality market and the different business, financial, and technology trends affecting it as well as outlines the leading vendors playing in this field.
"The ability to add digital context to users' everyday world will allow for new business models, mobile advertising, and applications to emerge. Companies producing mobile augmented reality applications, world browsers, and start-ups facilitating businesses to take advantage of the new platform will step into the spotlight and may become the next acquisition targets," said Oren Raviv, research analyst, Emerging Technologies, IDC EMEA.
