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📖 Description
First comprehensive book on the working of Indian retail industry. Written by a celebrity and professional, the author V Rajesh happens to be a leading expert on the Indian retail because of his pioneering effort in establishing corporate retail chains in India. This book provides deep insights and analysis of the retail business in India, opportunities and strategic management, corporate social responsibility and the direction in which it is headed. The author discusses ways retailers can use to leverage events to attract customers, price modelling, and deliverance. The book tells you more about how to create a mobile store, corporate supermarket etc and highlights true-life customer stories. One of the founding fathers of Indian retail, The book would help anyone interested to master ways to serve the customer and make a name and fortune in the Indian retail sector.
