Dematerialization in the AV industry, from boxes to attention: a case study of a newcomer, Tivo.(PAPERS): An article from: Communications & Strategies

This digital document is an article from Communications & Strategies, published by IDATE on July 1, 2008. The length of the article is 7189 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: Key words: AV industry, dematerialization, service relationship, attention economy, broadcasting, EPG, DVR, audience.

Citation Details
Title: Dematerialization in the AV industry, from boxes to attention: a case study of a newcomer, Tivo.(PAPERS)
Author: Dominique Boullier
Publication:Communications & Strategies (Magazine/Journal)
Date: July 1, 2008
Publisher: IDATE
Issue: 71 Page: 37(20)

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