Franchising McChurch: Feeding Our Obsession with Easy Christianity

We live in a fast-food nation where the service is efficient, the products are peer-tested, and size is king. And this consumer-driven approach is seeping into the church. Across the country churches are creating entertaining, pop culture-savvy services that feel more market-driven than ministry focused. And what's on the menu? A proven blend of dynamic music, high-tech dazzle, and topical teachings. And just like any successful product, churches are launching campuses that build on their brand.

Franchising McChurch takes an honest look at the rise of consumer-minded ministries. Candid and compelling, it calls us back to the heart of Christ's church and shares the Biblical design for delivering meaningful, life-changing ministry in a fast-food world.