Baby Food in Italy to 2013

Introduction

This databook provides key data and information on the baby food market in Italy. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

• Contains information on four categories; bottled baby food, baby cereals, other baby foods and baby snacks
• Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the baby food market, including company overview, key facts and business description

Highlights

The market for baby food in Italy increased at a compound annual growth rate of 3.8% between 2003 and 2008.

The bottled baby food category led the baby food market in Italy, accounting for a share of 75.1%.

Leading players in Italian baby food market include H.J. Heinz Company, Groupe Danone and Nestle S.A.

Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the baby food market in Italy
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements