Streetwise Meeting and Event Planning: From Trade Shows to Conventions, Fundraisers to Galas, Everything You Need for a Successful Business Event (Adams Streetwise Series)

Make your event matter. Whether you're holding a nonprofit fundraiser, showcasing your business at a tradeshow, or hosting a black-tie dinner, Streetwise Meeting and Event Planning provides the necessary tools to make your function effective and memorable. Learn how to:

• Choose an appropriate venue and staff
• Determine the type of event that best suits your company
• Draft a budget and come in under it
• Entice your consumer with media coverage and giveaways
• Negotiate successfully with vendors
• And much more

Tradeshows, conventions, and events are no longer just for the big corporations. Your business can compete, if you know how--and this book shows you how. Streetwise Meeting and Event Planning is packed with information on how to coordinate the successful events you need to build your business.