Human Behavior and Life Insurance

Copyright 1963, 3rd printing 1965, hardcover with dustjacket, 267 pages. SUBJECT: "The underwriter who understands human motivation is more successful. This book, written in conversational style, describes the psychology behind consumer behavior in making complex purchasing decisions. Shows how self-image and motivation are key elements in marketing, communication, and closing sales." CONDITION: Justjacket has 1/2 inch edge-rips. Binding is secure on this clean, tight, unmarked book.