Maintaining brand equity as the bank expands: since its market population isn't growing, Farmers & Merchants Bank, Stuttgart, Ark., is pursuing a ... An article from: ABA Bank Marketing

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Title: Maintaining brand equity as the bank expands: since its market population isn't growing, Farmers & Merchants Bank, Stuttgart, Ark., is pursuing a growth through acquisition strategy. The bank tries to draw in new customers and hold existing ones through its personal focus and strong community connections, explains marketer Donna Kimes.(Interview)
Author: Donna Kimes
Publication:ABA Bank Marketing (Magazine/Journal)
Date: April 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 3 Page: 34(6)

Article Type: Interview

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