Brand association transfers between corporate and product building material brands: perceptions of homebuilders.: An article from: Forest Products Journal

This digital document is an article from Forest Products Journal, published by Forest Products Society on November 1, 2009. The length of the article is 5875 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Brand association transfers between corporate and product building material brands: perceptions of homebuilders.
Author: Elizabeth Scott Kolarova
Publication:Forest Products Journal (Magazine/Journal)
Date: November 1, 2009
Publisher: Forest Products Society
Volume: 59 Issue: 11-12 Page: 75(8)

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