Mafia Offers: Dealing with a Market Constraint (Chapter 22 of Theory of Constraints Handbook)

This is an individual chapter of Theory of Constraints Handbook. "Spend just two hours reading this chapter and if you don't get at least one good idea for your business, contact me and I will give you a refund!" Dr Lisa Lang That's a Mafia Offer and it's real. The purpose of this chapter is to introduce you to the Mafia Offer—the Theory of Constraints (TOC) marketing solution. The chapter progresses from the discovery of what a Mafia Offer is, to the guidelines for creating an offer, to how to present an offer, and ends with how the reader can create their own Mafia Offer. A Mafia Offer delivered correctly, can give you better control over your sales. What's better control? How about closing as much as 80 percent of your opportunities?