The 2011 Import and Export Market for Plant Cuttings and Slips; Live Trees and Plants; and Bulbs, Tubers, and Rhizomes of Flowering or of Foliage Plants in Switzerland

On the demand side, exporters and strategic planners focusing on plant cuttings and slips; live trees and plants; and bulbs, tubers, and rhizomes of flowering or of foliage plants in Switzerland face a number of questions. Which countries are supplying plant cuttings and slips; live trees and plants; and bulbs, tubers, and rhizomes of flowering or of foliage plants to Switzerland? How important is Switzerland compared to others in terms of the entire global and regional market? How much do the imports of plant cuttings and slips; live trees and plants; and bulbs, tubers, and rhizomes of flowering or of foliage plants vary from one country of origin to another in Switzerland? On the supply side, Switzerland also exports plant cuttings and slips; live trees and plants; and bulbs, tubers, and rhizomes of flowering or of foliage plants. Which countries receive the most exports from Switzerland? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for plant cuttings and slips; live trees and plants; and bulbs, tubers, and rhizomes of flowering or of foliage plants in Switzerland. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for plant cuttings and slips; live trees and plants; and bulbs, tubers, and rhizomes of flowering or of foliage plants for those countries serving Switzerland via exports, or supplying from Switzerland via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins