Skim, Scan, Scroll - A Quick Guide to Web Writing
Book Details
Author(s)Jyotsana Atre
PublisherUnicorn Books Private Limited
ISBN / ASINB003UV8NG4
ISBN-13978B003UV8NG5
MarketplaceFrance 🇫🇷
Description
Writing is an art, but writing for the web can be quite a scientific experience. Especially, if you plan to capture the eyeballs of the fickle readership of this neo-medium! This book deals with the what, why and how of writing for the web. Not necessarily in that order or in those words.
Whether you are creating content for Corporate websites, writing promotional copy for Sales pages, developing your Personal websites, or updating your Blog, this practical guide aims to help you write effective web content that will make your visitors want to read.
You will get quick tips about how to cater to specific audiences, how to make sure that your content is the attention grabber that you want it to be, and how to get good search engine rankings for your web page.
You will also learn about the:
* Importance of hyperlinks
* Technicalities of a style guide
* Style rules for visual design and layout
And lots more…
ABOUT THE AUTHOR
A postgraduate in Communication from the University of Pune, Jyotsna Atre has over 14 years of writing experience in diverse communication domains such as advertising, journalism, corporate and training films, the World Wide Web, multimedia and e-learning. She has also handled teaching assignments as visiting faculty at the School of Communication Studies, (University of Pune).
Currently, working as an e-learning consultant, she develops instructional material for training programmes, multimedia applications and online learning. Through it all, writing for children and travelling remain her passions.
CONTENTS:
Introduction
It’s Different!
Where’s The Time?
Where’s The Space?
Where’s The Motivation?
Reader Rules
One Size Doesn’t Fit All
Use A Different Pitch
Corporate websites
Personal websites
Flash websites
Sales pages
Intranets
Blogs
E-commerce websites
Who Are You Writing For?
Target Audience
Categorically Speaking
Get Help
How Are You Going To Say It?
Make It Readable
Repurpose, don’t copy
The problem of plenty
Keep It Simple and Short
Be concise
Use active voice
Avoid jargon
Write for an audience of one
Some more tips
Edit, edit, edit – Quick recap
Linked-in
Pictures are worth a thousand words
Make It Scannable
Chunk de!
The inverted pyramid
Reduce scrolling
Headings are important
What grabs their attention
How to write headlines
Some more tips
Use subheadings
Use bulleted or numbered lists
Those Cool, Blue Links
Make links accessible
http://www.createlinks.com/cps/rde/xchg/au_division_web_link/hs.xsl/blue_text.htm
Write To Be Found
Search Engine Optimisation
Types of Engines
Crawling
Indexing
Ranking
Tips for good search engine rankings
Develop A Style Guide
Write Right
Layout Right
Glossary
AN EXCERPT FROM THE BOOK
It’s Different!
What is so different about writing for the web, you might want to ask. After all, almost all of us have done some kind of writing. And how different can writing school essays, or business letters, or newspaper articles, or a journal be from writing for a website? Doesn’t writing involve…well…just writing? Yes and no.
Writing is an art that is inborn. Take the school essay for instance. As we struggle to string our ideas on a piece of paper and hope for a passable six on ten, in our hearts of hearts, we know that the world is divided into two categories of people—those that can write and those that cannot. And if you belong to the first category, you know that there is more to your writing than just content. Form is just as important. Ask any talented writer and they will tell you that in this era of mass media, we need to be aware of the demands of the medium that we are writing for, be it the print, the screen or the web.
Ironically, although both print and web media involve publishing the written word for reading unlike the television, writing for the web is quite, quite different from writing for print. That’s because just like the print medium, the World Wide Web too has its share of strengths and weaknesses.
Whether you are creating content for Corporate websites, writing promotional copy for Sales pages, developing your Personal websites, or updating your Blog, this practical guide aims to help you write effective web content that will make your visitors want to read.
You will get quick tips about how to cater to specific audiences, how to make sure that your content is the attention grabber that you want it to be, and how to get good search engine rankings for your web page.
You will also learn about the:
* Importance of hyperlinks
* Technicalities of a style guide
* Style rules for visual design and layout
And lots more…
ABOUT THE AUTHOR
A postgraduate in Communication from the University of Pune, Jyotsna Atre has over 14 years of writing experience in diverse communication domains such as advertising, journalism, corporate and training films, the World Wide Web, multimedia and e-learning. She has also handled teaching assignments as visiting faculty at the School of Communication Studies, (University of Pune).
Currently, working as an e-learning consultant, she develops instructional material for training programmes, multimedia applications and online learning. Through it all, writing for children and travelling remain her passions.
CONTENTS:
Introduction
It’s Different!
Where’s The Time?
Where’s The Space?
Where’s The Motivation?
Reader Rules
One Size Doesn’t Fit All
Use A Different Pitch
Corporate websites
Personal websites
Flash websites
Sales pages
Intranets
Blogs
E-commerce websites
Who Are You Writing For?
Target Audience
Categorically Speaking
Get Help
How Are You Going To Say It?
Make It Readable
Repurpose, don’t copy
The problem of plenty
Keep It Simple and Short
Be concise
Use active voice
Avoid jargon
Write for an audience of one
Some more tips
Edit, edit, edit – Quick recap
Linked-in
Pictures are worth a thousand words
Make It Scannable
Chunk de!
The inverted pyramid
Reduce scrolling
Headings are important
What grabs their attention
How to write headlines
Some more tips
Use subheadings
Use bulleted or numbered lists
Those Cool, Blue Links
Make links accessible
http://www.createlinks.com/cps/rde/xchg/au_division_web_link/hs.xsl/blue_text.htm
Write To Be Found
Search Engine Optimisation
Types of Engines
Crawling
Indexing
Ranking
Tips for good search engine rankings
Develop A Style Guide
Write Right
Layout Right
Glossary
AN EXCERPT FROM THE BOOK
It’s Different!
What is so different about writing for the web, you might want to ask. After all, almost all of us have done some kind of writing. And how different can writing school essays, or business letters, or newspaper articles, or a journal be from writing for a website? Doesn’t writing involve…well…just writing? Yes and no.
Writing is an art that is inborn. Take the school essay for instance. As we struggle to string our ideas on a piece of paper and hope for a passable six on ten, in our hearts of hearts, we know that the world is divided into two categories of people—those that can write and those that cannot. And if you belong to the first category, you know that there is more to your writing than just content. Form is just as important. Ask any talented writer and they will tell you that in this era of mass media, we need to be aware of the demands of the medium that we are writing for, be it the print, the screen or the web.
Ironically, although both print and web media involve publishing the written word for reading unlike the television, writing for the web is quite, quite different from writing for print. That’s because just like the print medium, the World Wide Web too has its share of strengths and weaknesses.
