It's almost impossible to be productive in the workplace without being an effective communicator. The very definition of managing is to get things done through other people. If you cannot accurately communicate what needs to be done, how do you expect to get it accomplished? In addition, even if you can accurately communicate directives, you may do so in such a way that it causes hard feelings or turns off other people. In either case, the job may not get done at all, may not get done on time, may not get done correctly, or may be subtly sabotaged.
Information is an asset. It is as valuable as real estate or manufacturing equipment. Good communication is the key to acquiring, processing, and capitalizing on that asset. Today's business environment is changing at a frantic pace, reorganizations, downsizings, mergers, acquisitions, new products, global markets, increasing regulations-all put tremendous pressure on our abilities to communicate new information, procedures, and processes. Good communication skills are a basic necessity for people at all levels of today's organizations.
