FORMULATION OF FUNCTIONAL LEVEL STRATEGY

This e book plans to discuss about the marketing strategy formulation and its issues, process, development of the marketing mix, marketing analysis, planning, marketing environment, marketing strategy techniques. Financial strategy formulation, source of funds, projected financial statements, managing and using funds, evaluating the worth of a business. Production strategy formulation involves the production system, operations planning and control. Logistics strategy, research and development, human resource strategies are formulation in company.