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This IDC Manufacturing Insights report provides a case study of Lexmark (NYSE: LXK) and how it approaches sustainability. We highlight how Lexmark is changing as an organization to incorporate sustainability into its own company and to green its products, at the same time it helps customers be more environmentally conscious as they use Lexmark products. Kimberly Knickle, practice director of Emerging Agenda, writes, "It's important for manufacturers to recognize that sustainability absolutely is going to impact how they define and design their products and what they ultimately sell."