Keeping it Real (estate)

In an industry where the customer is referred to as a �lead,� and training is geared toward �converting� those leads rather than improving customer service, Kris Berg sets out to redefine the Real Estate business and how it treats clients. Berg, a real estate veteran, does it with insight and humor rarely seen in the motivational how-to manuals usually associated with Real Estate. She also shares her tips on how to use Web 2.0 technologies and new marketing and branding strategies.