Kellogg on Marketing
Price not available for France
You can still browse on Amazon. Try another country above.
Book Details
Author(s)
Bobby J. Calder, Alice M. Tybout
Publisher
Wiley
ISBN / ASIN
B003Z0CQWC
ISBN-13
978B003Z0CQW9
Marketplace
France 🇫🇷
Description
The business classic, fully revised and updated for today's marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
- Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
- With a foreword by Philip Kotler
- The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
