Qualcomm Augmented Reality Products: A “Wild” Card in the Wireless World

Mark Csernica comments on Qualcomm’s press release on its augmented reality platform (“platform”). Qualcomm (NASDAQ:QCOM) unveiled an augmented reality platform and accompanying software development kit here at its Upling 2010 conference. Augmented reality solutions enable developers to superimpose computer-generated 3D content over live camera views of the physical environment. Qualcomm is promoting that the platform will allow in more intuitive and immersive games, location-based solutions and related applications. The platform is included in the Qualcomm SDK and is initially optimized for Google's Android mobile operating system.