Messaging Innovation Starts at the Top
Book Details
Author(s)
Yankee Group
Publisher
MarketResearch.com
ISBN / ASIN
B003ZUOMEW
ISBN-13
978B003ZUOME9
Availability
Available for download now
Marketplace
United States 🇺🇸
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Description
Mobile network operators (MNOs) can achieve innovation and growth in their messaging businesses if senior managers have the courage to make it happen. Top MNO execs should update their organizational structures, adopt more open business models and insist on deeper understanding of customer behavior within every department.
