ATM locators: your Lead-in to full mobile: community banks can level the playing field with big banks and their vast ATM networks by offering ATM locators. ... An article from: ABA Bank Marketing

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Title: ATM locators: your Lead-in to full mobile: community banks can level the playing field with big banks and their vast ATM networks by offering ATM locators. These smart phone applications allow customers to conveniently find the surcharge-free, linked ATM networks that the local banks belong to. Also, locators allow the bank "to get its feet wet" before diving into to more comprehensive mobile banking services.(Smart Phone Applications)
Author: Jim Garrity
Publication:ABA Bank Marketing (Magazine/Journal)
Date: May 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 4 Page: 12(7)

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