Adolescent judgment of sexual content on television: implications for future content analysis research.(Report): An article from: The Journal of Sex Research

This digital document is an article from The Journal of Sex Research, published by Taylor & Francis Group, LLC on July 1, 2010. The length of the article is 8940 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: Many studies of sexual messages in media utilize content analysis methods. At times, this research assumes that researchers and trained coders using content analysis methods and the intended audience view and interpret media content similarly. This article compares adolescents' perceptions of the presence or absence of sexual content on television to those of researchers using three different coding schemes. Results from this formative research study suggest that participants and researchers are most likely to agree with content categories assessing manifest content, and that differences exist among adolescents who view sexual messages on television. Researchers using content analysis methods to examine sexual content in media and media effects on sexual behavior should consider identifying how audience characteristics may affect interpretation of content and account for audience perspectives in content analysis stud)' protocols when appropriate for study goals.

Citation Details
Title: Adolescent judgment of sexual content on television: implications for future content analysis research.(Report)
Author: Jennifer A. Manganello
Publication:The Journal of Sex Research (Magazine/Journal)
Date: July 1, 2010
Publisher: Taylor & Francis Group, LLC
Volume: 47 Issue: 4 Page: 364(10)

Article Type: Report

Distributed by Gale, a part of Cengage Learning