Basic Marketing: A Global-managerial Approach (University of Phoenix Special Edition Series )

This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. Book Details •Hardcover: 791 pages •Publisher: McGraw Hill (1999) •Book Dimensions: 11 1/8 x 8 3/4 x 1 1/4 inches