Relationship between sale promotions, duration of receiving reward and customer preference: a case study on financial products.: An article from: Journal of Academy of Business and Economics

This digital document is an article from Journal of Academy of Business and Economics, published by International Academy of Business and Economics on January 1, 2010. The length of the article is 4218 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

From the author: Keywords: Sales promotions, monetary promotion, delayed-reward promotion, customer preference

Citation Details
Title: Relationship between sale promotions, duration of receiving reward and customer preference: a case study on financial products.
Author: Karin Boonlertvanich
Publication:Journal of Academy of Business and Economics (Magazine/Journal)
Date: January 1, 2010
Publisher: International Academy of Business and Economics
Volume: 10 Issue: 1 Page: 53(12)

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