OTC Healthcare in Pakistan to 2013

Introduction

This databook provides key data and information on the OTC healthcare market in Pakistan. This report is a comprehensive resource for market, category and segment level data including value, distribution share and company & brand share.

Scope

• Contains information on:analgesics,medicated skin product,topical OTC,traditional,indigestion,cough&cold,plasters&Bandages,vitamins and first aid kits
• Market,category and segment level information on value with historic (2003-2008) and forecast (2009-2013) data
• Category level company and brand share as well as distribution share information for 2007 and 2008
• Review of the top two companies within the OTC healthcare market, including company overview, key facts and business description

Highlights

The market for OTC healthcare in Pakistan increased at a compound annual growth rate of 7.2% between 2003 and 2008.

The analgesics category led the OTC healthcare market in Pakistan, accounting for a share of 22.2%.

Leading players in Pakistani OTC healthcare market include Johnson & Johnson, Novartis AG and Reckitt Benckiser PLC.Reasons to Purchase

• Develop business strategies by understanding the quantitative trends within the OTC healthcare market in Pakistan
• Design effective marketing and sales strategies by identifying key market categories and segments
• Identify key players within the market to plan lucrative M&A, partnerships and agreements