Vendor Assessment: Life Science Buyers Guide to Sales and Marketing IT Outsourcing

Eric Newmark, research manager with IDC Health Insights, said, "In response to these pressures, forward-thinking pharmaceutical companies are adopting IT solutions that help automate, simplify, and enhance sales and marketing tasks, including CRM, SFA, CLM, edetailing and, of course, analytics. This is also driving increased spending around data integration work and business intelligence applications to help companies gain visibility to all the financial touch points with physicians from across the organization. At the same time, with the importance of cost reduction in this industry, IT outsourcing continues to play a pivotal role and experience strong demand. IT spend is strongest right now on the sales and marketing side of life science companies, and we expect this to continue through 2011."