Marketing Apple: Secrets of the World's Best Marketing Machine

How does a huge company go from the brink of bankruptcy to worldwide success and 2000% stock growth seemingly overnight? The answer is simple, yet surprising: better marketing. And the company is Apple.

This book teaches you 5 of the most important Apple-style marketing tips and tricks you can apply to help your business. Learn some of the marketing secrets that propelled Apple from the backwaters of the PC market to the worldwide leader in consumer electronics, music, video and mobile. Everyone - not just marketers - will benefit from these simple rules.