Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
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Book Details
Author(s)
Radha Chadha
Publisher
Nicholas Brealey Publishing
ISBN / ASIN
B0047T7MOC
ISBN-13
978B0047T7MO6
Marketplace
France 🇫🇷
Description
With Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.
