Innovation Case Study: Harley-Davidson

Harley-Davidson, Inc. is a 105-year-old company that designs, manufactures, and markets heavy-weight motorcycles, motorcycle parts and accessories, as well as motorcycle collectibles and riding apparel. More important than what the company makes, however, is what the company means to consumers. Many Harley owners don’t just buy a Harley, they live its lifestyle.

Discover the innovation secrets of this company with our case study.