Thinking locally, thriving globally: brand expert Nigel Hollis explains what makes a brand truly global.(global branding)(Interview): An article from: Communication World

This digital document is an article from Communication World, published by International Association of Business Communicators on November 1, 2010. The length of the article is 1891 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available immediately after purchase. You can view it with any web browser.

Citation Details
Title: Thinking locally, thriving globally: brand expert Nigel Hollis explains what makes a brand truly global.(global branding)(Interview)
Author: Natasha Nicholson
Publication:Communication World (Magazine/Journal)
Date: November 1, 2010
Publisher: International Association of Business Communicators
Volume: 27 Issue: 6 Page: 27(3)

Article Type: Interview

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