SALESMANSHIP AND SALES MANAGEMENT IN MODERN BUSINESS

This book deals with the subject of sales, salesmanship and sales management and enquires why, how, when and who should be selling products and services to the ultimate consumer. The objective of this book is to acquaint the reader with the knowledge and skills for a career in personal selling. The selling process today is characterized by managing the buyer-seller relationship process. Readers are expected to integrate their liberal arts experience with business education, and develop your own perspectives and skills for solving major problems facing a professional salesperson. You will learn both the short-term and lasting effects on career development.