Revenue Management in Service Organizations
Book Details
Publisher
Business Expert Press
ISBN / ASIN
B004IK94M8
ISBN-13
978B004IK94M7
Sales Rank
#2,019,114
Marketplace
United States 🇺🇸
Ratings & Reviews
No reviews yet — be the first!
No reviews yet.
Description
Abstract
Revenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process management. The revenue objective provides a unifying goal for the aforementioned concepts and methods that are especially suitable for service organizations, where revenue considerations are inextricably linked to the activities performed. While our focus is on service organizations, any organization will find something of value in this book.
For chief financial officers, this book places revenue management at the forefront of accounting, with cost management and performance measurement in supporting roles. Revenue management introduces new ideas, such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.
Our focus is predominantly on service organizations, such as airlines, hotels, restaurants, and cinemas, as well as professional service firms, such as auditors, lawyers, and architects. Most service organizations differ from traditional manufacturing in that services cannot usually be stored as inventory. These organizations are critically dependent on the quality of service delivery. In fact, any organization that has service as a key part of its value strategy will benefit from a systematic understanding of revenue management.
Our book will introduce the reader to some of the more important methods, such as yield management, using simple examples as well as providing practical guidelines to pricing and process management. While we include conventional management accounting concepts and techniques, our emphasis is on the use of these techniques in revenue management, encompassing a focus on revenue drivers as well as cost drivers. We also use several well-established techniques, with new applications, such as the use of critical path analysis to model restaurant processes and key bottlenecks.
Revenue management is concerned with maximizing revenue flows while controlling costs. This is a new management framework combining conventional management accounting concepts and methods with notions of yield management, pricing, and process management. The revenue objective provides a unifying goal for the aforementioned concepts and methods that are especially suitable for service organizations, where revenue considerations are inextricably linked to the activities performed. While our focus is on service organizations, any organization will find something of value in this book.
For chief financial officers, this book places revenue management at the forefront of accounting, with cost management and performance measurement in supporting roles. Revenue management introduces new ideas, such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.
Our focus is predominantly on service organizations, such as airlines, hotels, restaurants, and cinemas, as well as professional service firms, such as auditors, lawyers, and architects. Most service organizations differ from traditional manufacturing in that services cannot usually be stored as inventory. These organizations are critically dependent on the quality of service delivery. In fact, any organization that has service as a key part of its value strategy will benefit from a systematic understanding of revenue management.
Our book will introduce the reader to some of the more important methods, such as yield management, using simple examples as well as providing practical guidelines to pricing and process management. While we include conventional management accounting concepts and techniques, our emphasis is on the use of these techniques in revenue management, encompassing a focus on revenue drivers as well as cost drivers. We also use several well-established techniques, with new applications, such as the use of critical path analysis to model restaurant processes and key bottlenecks.
