Drive customer loyalty with Net Promoter Score: calculating an NPS score is just the start of what such a program can accomplish. When used correctly ... Score): An article from: ABA Bank Marketing

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Citation Details
Title: Drive customer loyalty with Net Promoter Score: calculating an NPS score is just the start of what such a program can accomplish. When used correctly with a feedback loop, it can help improve the bank's bottom line.(Net Promoter Score)
Author: Jim Garrity
Publication:ABA Bank Marketing (Magazine/Journal)
Date: November 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 9 Page: 30(4)

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