Aligning tactics and strategy: an approach for better integrating your marketing initiatives with the bank's strategic plan.(ABC National Bank & Trust Company): An article from: ABA Bank Marketing

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Citation Details
Title: Aligning tactics and strategy: an approach for better integrating your marketing initiatives with the bank's strategic plan.(ABC National Bank & Trust Company)
Author: Jeff Rendel
Publication:ABA Bank Marketing (Magazine/Journal)
Date: November 1, 2010
Publisher: Bank Marketing Assn.
Volume: 42 Issue: 9 Page: 34(5)

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