CEO Crash Course: Take the Lead in Your Dental Practice

This engaging book draws parallels with the business world to show how leadership traits of CEOs translate into dental practice success. Seasoned practitioners and top practice management consultants give insight about developing and implementing leadership skills, striking a work-life balance, meeting your bottom line, resolving conflict, inspiring your team, and building a loyal base of compliant patients. Includes hundreds of ideas- find out what works in other practices and make it work for you!

Table of Contents

Chapter 1: Become a Strong Leader

Characteristics of Good Leaders
The Changing Nature of Leadership
Establish a Leadership and Management Style
The Importance of Coaching
Seven Characteristics of Work Relationships
The Dental Office Manager as Leader

Chapter 2: Establish Your Practice Philosophy

Traits to Develop
Strategic Planning
Office Vision and Mission Statement
Personal Development
Work-Life Balance
The CEO Model
Taking Care of Personal Business
Balancing Commitments
Mental Recharging

Chapter 3: Build a Solid Office Infrastructure

Develop Efficient Office Systems
Periodically Monitor Key Indicators
Implement Personnel Management Systems
Set Salaries and Bonuses Systematically
Provide Ongoing Staff Training
Formulate Clear Office Policies
Establish Embezzlement-Prevention Systems
Surround Yourself with Professionals
Methodically Purchase Office Equipment

Chapter 4: Build a Cohesive Office Staff Structure

Facilitate Office Communications
Sharpen Your Emotional Intelligence
Communicate Creatively with Your Staff
Motivate with Staff Meetings
Resolve Conflict by Communicating Openly
Celebrate to Communicate
Design Your Office to Express Your Mission
Put Your Employees First
Motivate the Person and Professional
Foster a Sense of Inclusion
Treat Employees with Distinction
Bestow Recognition
Nurture Ambition

Chapter 5: Build Your Marketing Engine

Exceed Expectations with Internal Marketing
The Power of Customer Service
Manage Patients’ Expectations
Interpersonal Relationships
Deliver a Positive Office Experience
The Three Cs: Convenience, Competence, Cost
Patient Perks

Expand Your Practice with External Marketing
Savvy Marketing
Deploy Patient Surveys Selectively
Establish a Presence with Online Marketing
Develop a Website
Take Advantage of Search Engine Optimization (SEO)
Misinformation and the Internet

Contributing Consultants

References

Founded in 1859, the American Dental Association is the oldest and largest national dental society in the world. Since then, the ADA has grown to become the leading source of oral health related information for dentists and their patients. Learn more about the ADA’s mission and vision, and our commitment to the public’s oral health, ethics, science and professional advancement and access to care for all Americans at www.ada.org. For more information on ADA publications, visit www.adacatalog.org.