When the economy is in free fall, when the future is uncertain, when what has worked in the past doesn’t work anymore – where do you turn? You turn inward to the place of stability, of vision, of sense of purpose, of certainty. You turn to your core values.
Your core values are what give passion to your purpose.
This fable is written to illustrate to a dentist/owner how to establish and manager their business based solidly on core values and how to have their core values expressed at every level and by every person in the practice. Practices that apply these principles have succeeded and continue to succeed in turbulent economic times.