The Psychology of Persuasion

How do you ethically direct others toward your point of view? Understanding precisely what they are thinking is the first step. Using techniques from hypnosis, neurolinguistic programming, the Bible, and the greatest salespeople in history, Kevin Hogan teaches you the skills of persuasion. This knowledge will empower you to improve loving relationships, get the best price on an automobile, save thousands on a home, and increase sales in dramatic fashion!