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IBM Synchronizes Its Commerce 2.0 Strategy with "Smarter Commerce" Initiative

Name: IBM Synchronizes Its Commerce 2.0 Strategy with "Smarter Commerce" Initiative
Author: Scott Guinn, Leslie Hand, Simon Ellis, Mary Wardley, Michael Fauscette, Kimberly Knickle
ISBN: 978B004U44S88

AuthorScott Guinn, Leslie Hand, Simon Ellis, Mary Wardley, Michael Fauscette, Kimberly Knickle

PublisherIDC

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Book Details

Author(s)Scott Guinn, Leslie Hand, Simon Ellis, Mary Wardley, Michael Fauscette, Kimberly Knickle

PublisherIDC

ISBN / ASINB004U44S8M

ISBN-13978B004U44S88

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Description

This IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).