Salesforce.com's Formula for Success in Europe

This IDC Insight looks at Salesforce.com's activities in Western Europe and examines the main factors that have helped Salesforce.com to succeed in this region where many other players have failed to gain the same level of traction, at least for now.

As the report shows, there is no secret sauce in Salesforce.com's success, but rather, there is a broad mix of different factors that currently make Salesforce.com the most successful vendor in the European cloud applications market.