Introduction This databook provides key data and information on the Traditional Medicines Market in Pakistan (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights The traditional medicines category was valued at PKR2,307.1m ($32.8m) in 2009, representing a CAGR of 3.5% since 2004.
By the end of 2014, the traditional medicines category will be worth PKR2,687.3m ($38.2m), with an expected CAGR of 3.1% between 2009 and 2014.
Hamdard (Wakf) Laboratories is the market leader with a 35.4% share of the market.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the Traditional Medicines Market in Pakistan (OTC Healthcare)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
