Introduction This databook provides key data and information on the Vitamins and Minerals Market in Pakistan (OTC Healthcare). This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.
Scope- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data
- Category level company and brand share as well as distribution share information for 2007 and 2008
Highlights The vitamins and minerals category was valued at PKR4,489.6m ($63.8m) in 2009, representing a CAGR of 5.6% since 2004.
By the end of 2014, the vitamins and minerals category will be worth PKR5,627.4m ($79.9m), with an expected CAGR of 4.6% between 2009 and 2014.
The vitamins and minerals market was led by multi-vitamins (representing 79.6% of the total value) followed by tonics and single minerals, with an 11.6% and 8.5% market share, respectively. Single vitamins accounts for the remaining 0.2% share.
Abbott Laboratories is the market leader with a 23.9% share of the market.
Reasons to Purchase- Develop business strategies by understanding the quantitative trends within the Vitamins and Minerals Market in Pakistan (OTC Healthcare)
- Design effective marketing and sales strategies by identifying key market categories and segments
- Identify key players within the market to plan lucrative M&A, partnerships and agreements
